Ill Manors e-media: Tag London campaign

Now answer the following questions on your blog :

Summarise the Ill Manors Tag London campaign in 100 of your own words.

The Tag London campaign was a marketing strategy used by Plan B's record company set up in order to generate user generated content. This was through creating a hashtag which individuals could tweet regarding the political theme of London’s state right now and their opinion on it. This helped spread the word of the movie as well as helping the target audience getting involved in order to help them identify with things such as the political views which in turn helped to promote the album that goes alongside the film. This appealed to the young target audience trough social media.

How does the Ill Manors Tag London campaign help to promote the film?

The ill manors tag helped to promote the film by promoting the album. This was due to the theme and concepts that are running through both the movie and music album. This synergy along the texts would mean a similar target audience, the awareness raised by people expressing their own individual views on the matter allowed individuals from the potential target audience to identify with the views expressed, e.g. the political views e.t.c. which made the actual film, not only the album, appear more attractive and something they would agree with/ relate to. 

What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

The synergy between the Tag London campaign other texts and the ill manors case study is that they all, again, play on plan b's original audience/fan base by using his name and music to promote the ill manors movie and campaign. The consistent theme and characters are portrayed while keeping the coverage generated to the core of his aim, the political message.  

Why might user-generated campaigns like this be more successful than traditional media campaigns?

User generated campaigns such as this are much more successful compared to traditional media campaigns because they have a focused sort of audience, usually young and socially active, making it easier to target the audience as you are more easily able to assess what they would like/dislike. Moreover these sort of campaigns feed into our natural sense of curiosity as once these things start trending other individuals what to know more about the campaign and what it is about thus promoting the brand/media text more effectively as well as more cheaply. Moreover these campaigns allow the audience to express there own different opinions which allows it to become more personal for individuals as they find themselves identifying, making it more effective as there is more than the traditional amount of information they can identify with which is usual in other media promotional techniques such as tv adverts due to the advanced variety. 

Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

• • 
    
• Target audience -  

• Labour supporters/conservitive dislikers
• strugglers
• reformers
• 17-35 year olds potentially 
• • E-B demogrpahic class

link to other media texts -

Music video/sound track : due to it quoting the lyrics used 
TEDx lecture : due to the left wing viewpoint
The movie : due to the idea of struggling under this government 

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

target audience - 

• left wing supporters : left wing ideology that there shouldn't be such a financial gap
• stugglers : "poor getting poorer"
• Reformers: social awarness
• 25+

Links to other media texts - 

• Music video : highlighted the financial gap 
• tedx : government / not speaking up  

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

target audience - 

• plan b's music fans
• explorers
• reformers
• 16-28 year old
• equality preachers / left wing

links to other media - 

• music video - lyrics
• ill manors - storyline
• tedx talk - we have to make the difference

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

• 15+ audience
• more males than females - 60/40 split
• stugglers
• reformers

links to other media - 

• movie posters - crumbling building etc. theme
• ill manors - set in london and showing the negatives
• music video - destructive theme/society visually and lyrics

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

target audience - 

• reformers
• explorers
• aspirers 
• 13-26 year olds

links to other media -

• tedx talk - we have to make the change by taking action 
• ill manors - the youth struggle
• music video - the youth being rejected
• poster - isolated young people.