Ill Manors broadcast: TEDx lecture

1) Embed the above video in your blogpost and read this Guardian article that accompanied the original event. Remember to also look at the comments below - these can give you a variety of different perspectives and criticisms to the original lecture.




2) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.

• Young children lose respect for authority because they are ignored and isolated by society so they feel as if they don't belong. When he was younger he listened to rappers whose words guide them despite some of the words being negative. 
• conscious hip hop is like poetry
• dominant ideologies in papers are incorrect
• we need to understand their dysfunctional lives
• It will only take one person to change their lives - father figure to parent-less kids
• i've got to swear, talk about these negative things, in order to appeal to the things they're already attracted too (reality of gang culture)
• going back to poor schools as we have to understand the 'real characters'
• children believing in you and your success 
• less educated than  the rest of society 
• papers openly do it to social class yet it would be controversial to do it about sex, genre, race
• discrimination of youth by the media
• call kids , born into poor families, they're going to have you - fuels the fire (part of society)
• "how do we care more about the shows in society and not the youth"
• how bad the kids are in this country
• don't be naive and let the media sway you
• show them opportunities
• people passionate about these kids
• knowledge, care about and like these kids enough to changes their lives
• we cant have enough money unless we put in the time and energy in what we believe in

• reinforces stereotypes eg. daily mail  

3) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

Plan B seems to have a very negative idea about the government and politics. This is highlighted not only by the lyrics of the music video, expressing that these politicians are too rich to understand the hardship of lower class individuals, but also through the fact that politicians cannot make that much of a difference if the people in society feel misunderstood and neglected by them. 
Its almost as Plan B doesn't believe in the impact of politics and their policies because at the end of the day it is down to individuals in society to take action and make a change themselves rather than what 'politicians' , who couldn't care less about these individuals, can do to help. 

He believes that the power of raising awareness and encouraging members of society to understand the background of these kids, and how that will in turn positively impact these individuals and society. 

He also seems to take the view that each individual should have enough education and knowledge to make their own assumptions rather than believe every ideology that main stream media expresses and feeds them, that these are not facts but are instead bias views. 

Moreover, Drew believes that caring enough about individuals and having enough knowledge can can the lives of individuals who are less fortunate in terms of things like education. He believes that we have to be passionate enough to invest time and money into these individuals who feel out-casted by society and make them feel more excepted, in turn preventing any disruptive behaviour and views they may have. 

4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

• papers openly do it to social class yet it would be controversial to do it about sex, genre, race
• discrimination of youth by the media

The target audience of the lecture is bound to be much more professional, with an audience of things such as journalists, professors, university lecturers, due to the stage in which he is standing. This would therefore incorporate the higher demographic(as well as the lower end) of AB-C . 

The ideas expressed by Plan B are much more supported of a less fortunate demographic group which would appeal to aspires, succeeder and reformers who look for a way to almost change the world for the better. 

These new views expressed attract the explorers psychographic group. 

This therefore is targeting a much older and higher class audience than his actual film and music video, which has a much younger, working/middle class audience. 

This works to target a wider audience which means he can express his idea to a larger group of people and in turn create more awareness.

5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.

Plan B is suggesting that dominant ideologies in papers are incorrect, as they are openly discriminating against a certain social class, where as they same action for things such as race and sex would be controversial and unacceptable. This idea that the youth is being discriminated by the media yet society lets these inaccurate negative stereotypes being portrayed onto the media highlighting these inaccurate representations.

This links to the concept of moral panic as it is spreading fear in society about a certain age/social group. It is arousing social concern hence the popularity in main stream media. 

This idea of the media dramatic coverage of the matter links to the stage of occurrence and signification. made violent by the media. This is then like the step of wider social implication as peoples gained [prejudice and constant portrayal "feeds the flames" of anger in the social/age group. Due to the connection made.