Learner Responce

Question 1; 


How does the institution take an original and positive approach to road safety advertising?

The fact that most advertising campaign seem to shock audiences to deter them from what they are trying to portray as a message therefore the fact that they used a 'no shock tactic', as in a softer portrayal of the consequences of no wearing seat belts, trough the contemporary portrayal.Similarly, the outcome of the situation creates a much more positive feel, of family support and safety, whilst reinforcing the message of road safety which creates the equilibrium which is a much more positive view to take on such a dark situation of accidents etc. Another very positive part of the advert is the slogan of 'embrace life' which softens the feel and shock of the mock accident which has taken place and uses a much more positive , motivational and feel good message to serve as the core reason for the message which is a small and simple message which any audience can easily take away and apply to many other situations in life and not only the road aspects.

The extremely unique aspect of a contemporary and imaginary imagination of the whole situation of the car and accident and the reactions seem to theoretical which create a sonario which is unique and positive, This helps to promote family values and use them as motivation to get road users to ensure their safety as well as use a positive message which is an ideology many people already agree with. 

On top of that the techniques that are use to edit and portray the situation, especially the slow motion editing, helps to add to the originality of the advert's director and make the concept more memorable and therefore have a more long lasting impact on individuals. Moreover the more high-key lighting helps to add a more to the 'light hearted' message and feeling of that message, that family is extremely positive and we cannot lose that because of a simple small mistake.