Ill Manors broadcast platform: trailer analysis

What are the typical codes and conventions of film trailers - what information is usually provided?

• Institutional information - Actor // director // studio // production company 
• Title (usually appears at the end) 
• Release date 
• Narrative - Todrov (disequilibrium, some equilibrium representing normal life) Enigma codes and characters represented. We can usually guess the ending of the film from the given narrative. 
• Action sequence/ dramatic moments - Bartes action codes
• Voice over // text on screen // snippets of dialogue - in order to establish character and narrative
• Sound // music (usually non-diegetic) / dialogue 
• Promotional info - website // hash-tag // social media
• review // quotes - Usually to encourage the audience to watch/try the film.
• tagline 

How are trailers distributed? 

• Trailers are usually distributed on social media such as IMdb and YouTube, where it is easier for them to go viral and spread to a larger range in audience.
• However, previously they more often used to be played in Cinemas where the trailers of other movies where played before the viewing of the movie you had attended to see.

How does the Ill Manors trailer use trailer conventions?

• In the first section of the trailer you see text on screen which introduces the core belief of the movie and makes a statement, almost, just almost serving as a tagline. 
• 'Revolver entertainment' is the reference to institution 
• The trailer is introduced with what can be perceived as (Barthes) enigma code of a character knocking on the door, which nicely pulls together that start of the narrative at a equilibrium (Todorov)  point of everyday life. 
• The main text we see is the review quote of, "a film for our times", which gives the movie a professional stand point and helps to recommend it the audiences who may not be so confident in trying to try out a new directer, despite his loyal music fan base. This is interlaced throughout the whole trailer with references to magazines etc. who would appeal to a similar target audience. 
• The reference to "Plan B" and his viewing in the trailer (despite it not being a significant scene in the actual movie) is also like an institutional reference and is aiming to appeal to his loyal fan base and encouraging them to try out his new movie. 
• The cinema release date is put at the end of the trailer
• The film title is put at the end of the trailer
• The tagline is almost perceived as "every action has a reaction"
• At the end of the trailer there are also social media links which are like additional promotional information.
• There is a non-diegetic background sound track present throughout the trailer, which also helps to aid he narrative.
• There are snippets of dialogue to explain the narrative  
• Action sequences like the punching and holding the gun serve as action codes to provide the viewer with a thrill and leaning towards watching the movie. 

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

• The Target audience seems to be young teenagers/adults who may already be interested in this genre as well as identify with aspects of personalities shown. Moreover, it appeals to a crime movie audience as that is the manner in which it is represented as it tries to appeal to that type of audience. Also Plan B's loyal fan base too.
• The USP seems to be the fact that its directed by Plan B and he also 'features' in the movie. The techniques used seem to be the fact that the main 'action' parts of the movie are presented even though they may no that be that relevant to the overall plot. 
• The editing technique is fast and flows as each action seems to be carried through to a different scene, this represents a certain flow of the storyline despite the fact that in the actual movie the plot doesn't flow smoothly until roughly half way through the film. The narrative is slightly miss lead by the trailer, as emphasis to key characters and scenes isn't present and instead focuses on the more minor and less important scenes and characters. This therefore meant that the main stars aren't actually present in the trailer as much as they should be. 
• Information on/ reference to the director occurs fairly often as it is trying to appeal to a loyal audience from the music industry and trying to encourage them to give him a try in the film industry. But as this isn't too much of a plus point as it is his first full length film they use many quotes to account for the 'brilliance' of the movie. 
• The release date information is given at the end of the trailer alongside other promotional information. 
• A voice over is technically the soundtracks lyrics which are made especially to be in tune with the movie and its narrative. This is probably as the main plus point of the movie would be its music due to its artists background. 

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

• The movie is presented as the crime genre a lot more than its actual social realism take. This crime genre is presented through various of the mise-en-scene techniques. For example, the costumes worn by the main characters consist of hoodies, leather jackets, caps etc, which are stereotypically associated with gang culture. Moreover the prop of the drugs etc. make it seem like the focus of the movie is on drugs and drug addicts which again isn't the case and miss represents the genre of the movie. 
• The characters also represent this gang/crime genre of the movie as there backgrounds are portrayed as suggesting being in prison, fighting for the turf and violence. 
• The lighting is also dark and low key where it gives it the darker and harsher aspects of the gang/crime movies
• The dialogue and music is also very aggressive and urban which works in synergy with the mise-en-scene of the trailer. 
• The editing is also very fast and shows various fight scenes one after the other suggesting the whole movie is about these aspects like drugs, crime, violence etc.