1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?
The article shows that there is a direct correlation between aggressive attitudes and playing video games that are violent. It shows us that the media, the video game, directly influences our behaviour, aggression despite other factors.
2) How does coverage of the Talk Talk hacking case link to the hypodermic needle model? Why might someone criticise this front page? The front page is directly saying that the media, violent video games, are the cause of the teenagers hacking ability. This front page may however be criticised due to the fact that it seems to be reinforcing stereotypes and targeting certain groups "single mother", "video games" "15" and "hardly leaves his bedroom" are creating negative connotations with the groups. Moreover these aspects cannot have a direct link yet they are being used in the heading of the news story.
Two-step flow model
1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
The model highlights that powerful opinion leaders of the media influence the audience due to social factors. This is increasingly relevent today as there is an increased use of social media where people can openly share their opinions e.g on twitter.
3) How this this Telegraph article on influential tweeters fit the two-step flow model?
It shows how social media is used by celebrities and certain personalities that can express their belifs and opinions on a wide range of audiences as well as becoming extremely influential even on political levels (as some celebs topped even political leaders)
4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?
1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.
2) How does this YouTube blogger fit into the two-step flow model?
They have 2 million subscribers showing that they are a popular channel and they post videos sharing their opinions on issues, such as political ones and they audience may follow these ideas.
It shows how social media is used by celebrities and certain personalities that can express their belifs and opinions on a wide range of audiences as well as becoming extremely influential even on political levels (as some celebs topped even political leaders)
4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?
His opinions and voices are being heard.
Uses and Gratifications
1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.
Diversion: Social media, such as Instagram, where you have irrelevant things on your feed which helps you forget about all else and just see these engaging yet pointless things which work as a form of pleasure.
Personal Relationships: Dramas/Reality shows such as big brother. You often find characters/personalities that you like watching and you begin to watch all the episodes.
Personal Identity: Social media, such as tumblr, is somewhere where we follow the people who identify ourselves with and have similar tastes and interests as them and therefore we see a bit of ourselves with these bloggers.
Surveillance: News channels, such as bbc news, where you get 24 hours news that we need to know etc. Also things such as weather apps also fit well into this category
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