Institution: CoolBrands research

1) Choose five brands from the top 20 that YOU personally admire and explain what you like about them.

1. Apple: They have created such a strong brand that 90% of people all want an apple product or already have one.
2. YouTube: Due to Youtubers its recently had such a huge up-rise and its unique, you always go to YouTube not anything else.
3. Netflix: Its convenient and nearly everyone has an account and one thing i'm sure is that all Tumblr users have to know about Netflix.
4. Instagram: Its just really popular and everyone has an account, its basically just one of the most social networking accounts everyone sort of has to have. 
5. Sony: They make so many improvements and their products always have a sleek appearance, really clean cut. 

2) For each of those five brands, write a sentence/paragraph summing up their brand values. Remember: brand values are the words or qualities that the brand would like to be associated with. You may also wish to use Dyer's Lines of Appeal theory here.

1. Apple: They have created such a strong brand that 90% of people all want an apple product or already have one.
2. YouTube: Due to Youtubers its recently had such a huge up-rise and its unique, you always go to YouTube not anything else.
3. Netflix: Its convenient and nearly everyone has an account and one thing i'm sure is that all Tumblr users have to know about Netflix.
4. Instagram: Its just really popular and everyone has an account, its basically just one of the most social networking accounts everyone sort of has to have. 
5. Sony: They make so many improvements and their products always have a sleek appearance, really clean cut. 

3) Lastly, explain why you think those five brands made the list of the coolest brands in Britain. What is cool about them?

1. Apple: Extremely popular and in demand no matter what the price is. 
2. YouTube: Its sudden up-rise due to the ability to openly express yourself and others through videos.
3. Netflix: Extremely talked about, especially on social media. 
4. Instagram: Becoming increasingly popular and a simple means of self-expression throgh photography. 
5. Sony: Unique and smart despite the competitive market.